Original Proposal Brief:
The topic for my thesis project will be: “Inside Information” – it will focus on the exploration of how a hidden piece of information can be revealed with an appropriate dynamic that creates a greater experience for the audience. How can the audience be divided into two groups? : one that appriciates the work as it is and the one that finds out the real information by taking a step forward?
I would like to look into the concept of the term information design, which was originated by Pentagram in London.
The product will have two phases:
1.Normal phase, where the “information” is hidden, or not revealed, and yet the product will stand seeming as a
complete project. It will challenge the audience to experience more, by giving a hint of the fact there is a hidden
information;
2. A complete experience phase, where the hidden information is revealed. Once this truth becomes revealed then
the work is not the same as the normal phase before the revelation, although the post-revelation becomes the
new “Normal phase.“
I would like to relate this project to my normal work ethic, which depends in large part on the labor. By hiding the labor that is put into each piece, the audience’s appreciation towards the piece becomes greater once the secret is revealed. I am not yet sure whether I would like the hidden message to be the labor itself, of which idea is what I have been incorporating into my works in the past.
This project will most likely have more of a fine art approach to it, but my other main focus during the process of this project will be how to incorporate what I have learned about graphic design during the last year and a half, capturing what my classmates have done and what I have gained from classes and lectures. This will be carried through typography, layout, additional printed materials and techniques. (Show Postcards, signs etc.) Therefore, rather than finishing the term with one product, I would like to have an installation of different small projects for the exhibition, which seems more appropriate for showing the research process.
Aside from the main project, I am planning on working on small projects, which adds to the research of the topic, which will possibly be shown in the exhibition.
Tuesday, January 13, 2009
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